TikTok, has a user base of more than 1.5 billion. If you wish to leverage this massive user base to achieve explosive growth, you should know how to do TikTok properly.
In this article, I will explain how the TikTok algorithm works and you’ll get insider access to all the best-kept optimization secrets.
You will know the exact steps you need to take to rapidly increase the number of followers and views on your TikTok account.
TikTok vs Google
Google has already made the statement that “Tiktok is eating its search market share.” Compared to Google, Gen Z use TikTok more as a search engine than Google. They use it because they save time. The younger generation doesn’t have the patience to read a blog or watch a 10-minute video to find an answer to their query.
Because the length of a TikTok video is 60 seconds, people find it easier and quicker to consume information and get a solution for their problems.
For instance, many women users go to TikTok to find reviews of the eye shadow palette or other beauty products. This gives brands the perfect opportunity to create relevant content targeting these woman, all they need to do is to provide great brand content and UGC with reviews.
How To Optimize Your Account
TikTok is a growing search engine, 49% of users said that it has helped them make a purchase decision.
Here are the best ways to optimize your videos :
- Define your audience
You can’t be all things to all people. Know your audience and you’ll know how to get their attention. Be specific. Go niche. What do they like? What do they dislike?
Having a clear idea of who your target audience is (and isn’t) will help land your content on their For You Page.
- Hashtags
Try to use 3-4 keywords as hashtags that are relevant to your business. If there are any hashtags that are not relevant to your niche, it can ruin your credibility and user experience.
You can use the TikTok Creative Center to discover trending keywords based on different industries.
- Sounds
Use trending sounds for better reach. A newly launched song or audio will be trending on TikTok. You can leverage these songs to improve your visibility in the TikTok Search engine.
Adding sounds to your TikTok video is important because 88% of TikTokers say the audio is essential to enhance the overall experience.
- Challenges
Look for challenges that are trending on TikTok. But remember to check whether they are relevant to your industry.
If you can’t find relevant challenges, you can participate in generic challenges that are not industry specific.
- Keywords
You should add relevant keywords in the video title. Having keywords in the title is one of the best ways to increase your TikTok video rankings. You can also include your target keyword in the video while editing.
What not to post on TikTok!
There are certain specific types of content that TikTok do not recommend to the users.
TikTok algorithms might flag your content if it falls under these categories. Therefore, you should follow the TikTok community guidelines when creating your videos.
The types of content that TikTok flags are:
- Duplicate content
- Content that’s considered spam
- Minor safety
- Dangerous sports and stunts
- Overly sexualised content
- Tobacco and alcohol products
You should not create content that falls into any of the above categories. The best way to promote your content is to produce original content that people will like and share with their friends over TikTok.fr
Final thoughts on growing your TikTok account
There’s no one-size-fits-all solution for getting more followers on TikTok. But there’s certainly lots of ways to get your views up and your content on the right For You Pages. Knowing your audience, taking advantage of trends, hashtags and challenges, using other social media networks and ads to promote your stuff, and timing your posts correctly are all great ways to boost your chances of gaining followers without downloading any sketchy apps or paying money for bots.
If you need some help to grow your TikTok account ForexAds is here for you! Check out our Content automation and Social Media Management services. If you need help in other areas of marketing make sure you check out all our services here.
