There are currently over 450 million monthly active Twitter users. Twitter is a social networking site that allows users to post short, 140-character messages called “tweets”. Users can also follow other users and retweet, or share other user’s tweets. It’s one of the most popular social media platforms.
How to grow your Twitter account in 2023
- Customize your profile
- Share relevant and useful content
- Post visual content
- Tweet consistently
- Interact with others
- Promote your @name everywhere you can
- Tap into your existing customer base
- Run a followers campaign
Customize Your Profile
Make sure to have a complete profile with your full name or company one and a handle that fits your brand. Create a keyword-friendly bio that includes a link to your website and a personal photo or company logo. To make sure your page stands out, customize the color scheme, and use a header image to match your brand.
Share relevant and useful content
People come to Twitter to take part in conversations and consume content they’re interested in. So to grow your followers, you have to make sure that your content appeals to your audience and adds value — whether that’s Tweeting about sales, product tutorials, or current events. Join trending topics by checking out the Explore page, and by using keywords and hashtags that relate to your industry and audience.
If you’re not sure what that content is, then leverage your Twitter Analytics to learn more about what best appeals to your audience.
Post visual content
97% of people focus on visuals on Twitter, so adding media to your Tweets can really help them stand out. Add a variety of visuals and videos to make your content more appealing and memorable.
Dos and Don’ts of Twitter images:
- Use templatesA good way to maximize your original image output is to create templates. Whether it’s for a new article, a quote from an influencer or team member, or a promotion for your monthly newsletter, templates can save you a ton of time. More importantly, it’s a great way to create consistent visuals and subtly include your branding in the images.
- Choose your fonts carefullyIf there’s text in your image, make sure that aside from being within your brand guidelines, the size, weight, and spacing are considered – these all affect the readability.Remember to never hide information in images – the main message you’re trying to convey, or the text that’s been included in your image – should also be available in the accompanying text.
- Make your images accessibleAlways use an image description (also known as alt text) to describe any image you Tweet. Your alt text should be short but descriptive – on Twitter, you have 1,000 characters to play with, but keep in mind that screen readers stop reading at 200-250 characters.
- Use illustrationsIllustrations have the power to make complex products or ideas easier to understand. They’re also attention-grabbing and a fun way to show off your brand’s personality and brand palette. This can make for a highly visually appealing and consistent aesthetic on your account.When creating illustrations be sure to include your logo and place it clearly and prominently. This will help with brand recall and recognition.
- Be creative with your formatWith so much content out there from brands and businesses, it’s important to try to get creative with your visuals so you can cut through the noise – luckily, Twitter is all about creativity. Enter, Carousel Ads.Carousel Ads are an engaging Twitter ad format that support up to six swipeable, edge-to-edge images or videos in a single Tweet. Carousel Ads can support single or multi-destination, and link to up to six unique website destinations (multi-destination is not available for app destinations.)
- Don’t use Stock photos
- Don’t forget to use the right image size.
Tweet consistently
It’s important to have a regular cadence of content that your audience can count on and look forward to. Create a content calendar to plan out your ideas and ensure you’re Tweeting during important seasons and events.
Interact with others
Twitter is all about making a connection. Don’t just post a Tweet and leave it at that. Follow others in your industry, Retweet influencers, engage with thought leaders in the community, and reply to mentions and customers to build engagement and connections.
Promote your @name everywhere you can
Get your brand in front of people as much as possible. Add a follow button to your website, include a link to your Twitter profile in your email signature and newsletters, and promote it on offline collateral such as business cards or menus and of course promote it on other social media platforms (Instagram,Facebook,TikTok).
Tap into your existing customer base
Did you know you can find existing customers who are already on Twitter using their emails? Simply upload your existing email contacts and let your customers know you’re ready to have a conversation by following them on Twitter.
Conclusion
Every Financial business which is not present on Twitter is definitely missing out! It’s definitely one of the best platforms to get out your message and grow your community of like minded individuals and businesses.
We also know quite a lot of companies who struggle to grow their profiles and they quit posting as it’s not worth their time by their opinion. That is why we at ForexAds offer Social Media Management to help your business with this struggle. Contact us on Twitter or through contact form if you want to scale your Twitter page in 2023!
